Our Mission: Three Generations of Trusted Financial Guidance

At Goodrich and Associates, we’re proud to be a family-owned business that has been serving clients since 1968. Founded by Larry Goodrich and now led by his son, Matt, and grandson, Tyler, we are committed to delivering personalized, results-driven financial planning to households across 25 states.

We believe that lasting success is built on strong, trusting relationships. Our approach isn’t just about managing money – it’s about understanding your goals and working together to achieve them, for the long haul. At Goodrich and Associates, you're not just a client. You're part of our family. And just like family, we’re with you every step of the way, helping you pursue a future of financial stability and growth.